This may sound extreme to some brides, but others may be 100% on board with this idea: a wedding brand. AKA, literally treating your wedding like a business would its brand. Let me elaborate.
1. create a wedding logo
If you have some design background, you may want to take this on yourself, but if not, ask your stationer or a graphic design friend (or heck, hire one) to create your wedding logo. This could be anything from a custom monogram, a simple icon or a combination of the two. Why would you ever need a wedding logo, you might be thinking...? Think of all the places you could put your mark on your wedding, and having an established logo would keep everything looking consistent and sharp. If your stationer creates a logo or monogram for your invitations, ask if you can have (or purchase) the logo file itself. Then you can use that logo for everything under the sun, including but not limited to:
2. develop a Style guide
Once again, if you have some design background you can head this up yourself, but you can easily DIY one or head over to creativemarket.com and purchase a template on the cheap to use.
So for those of you that are very confused, a style guide is essentially a collection of the colors, fonts, logos, etc that make up your brand. It's a great way to have everything ready to hand over to someone that could benefit from knowing the aesthetic and the appropriate fonts and colors to incorporate into your wedding. It's honestly kind of like a narrowed down version of all your wedding Pinterest boards. Some things you'll want to include:
3. streamline your vendors
And just by having a logo and style guide will help your vendors all be on the same page. In a business, you can have meetings with all your departments to be sure everyone is on the same page, everyone can be looped into what everyone else is doing so the end result isn't a horrible mashup of a disaster. Having a printed sheet or guide can basically make it seem like everyone has been in on the same meetings the whole time and you're more likely to be happy with the end result... Not to mention, saving you precious time and stress from all the emails and meetings sorting out what you're looking for. Having “branding guidelines” or a style guide will just set the expectations you are looking for in a clear, concise manner that your vendors can reference whenever they need.
Now, do you have to brand your wedding or make an official style guide? Absolutely not! You can make a formal style guide or just gather magazine cut outs and fabrics and pin them to a board or make a Pinterest board just to share with your vendors to keep them in the loop. As long as you use this as a jumping off point so that you get your thoughts, colors, and general aesthetic together to help your vendors seem like they are all working together to make your dream wedding a reality.